Understanding the Consumer: A Deep Dive into India's Sexual...

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2025-12-23 11:21:59 -

Understanding the Consumer: A Deep Dive into India's Sexual Wellness Market Segment

To succeed in a market as diverse as India, companies must understand that "one size does not fit all." The sexual wellness market is highly segmented based on age, gender, income, and even relationship status. For instance, the needs of a college-going Gen Z consumer are vastly different from those of a middle-aged couple looking to rekindle their intimacy. Segmenting the market allows brands...

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