Ranking vs Citation in AI Search: A New Framework for B2B Visibility

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2026-05-19 18:35:11 -

The conversation around search visibility for B2B brands has changed in ways that older marketing frameworks were not built to describe. For most of the past two decades, visibility was synonymous with ranking. The higher a page appeared in the results, the more visible it was considered. AI-powered search has introduced a parallel form of visibility that operates through citation rather than...

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