When Fitness Sector Prioritizes Health and Wellness Trends
The rise of high-quality at-home workouts, a central part of the modern When Fitness Sector, has not killed the traditional gym in the United States; instead, it has forced it to evolve. The most significant strategic trend among the major US gym and boutique fitness studio chains is the move towards an "omnichannel" or "hybrid" model. This involves creating a seamless, integrated member...
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