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How Neeraj Chopra and Other Athletes Changed Sports Endorsements in IndiaThere was a time when Indian advertising had a fairly predictable formula: if a brand wanted a sports star, it usually looked toward cricket. That equation has changed dramatically. Today, an Olympic medal, a world title, a powerful personal story and a strong digital following can turn athletes from relatively unknown competitors into highly valuable brand personalities. Neeraj Chopra is...0 Comentários 0 Compartilhamentos 11 Visualizações 0 AnteriorFaça Login para curtir, compartilhar e comentar!
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