The Cell Viability Assays Market provides the reagents, kits, and instrumentation necessary for researchers to measure the health, proliferation, and death of cells in vitro. These assays are foundational tools in drug discovery, toxicology screening, and basic biological research, helping to determine the effects of various compounds on living cells.Cell Viability Assays Market.

The market includes several distinct methods, such as Colorimetric Assays ($\text{MTT}$, $\text{XTT}$), which measure metabolic activity; Fluorescence Assays (e.g., using Calcein $\text{AM}$), which assess membrane integrity; and Luminescence Assays ($\text{ATP}$ detection). The increasing adoption of High-Throughput Screening ($\text{HTS}$) in pharmaceutical $\text{R}\&\text{D}$ is the primary driver, demanding robust, accurate, and miniaturized assay formats that can quickly screen thousands of compounds against various cell lines to identify promising drug candidates and assess their potential toxicity

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